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· Deeper than Shopify B2B · Growth · $8.99 / mo

Wholesale Pricing

Create wholesale-pricing rules with eight customer conditions, per-product or per-variant price overrides, and CSV bulk import. Show wholesale prices live on product pages with tier tables, savings badges, and strikethrough on the original price.

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What it does

Wholesale Pricing at a glance.

  • 8 customer conditions incl. tag, spend, Company, and Company Location

  • Storefront tier tables + savings badges + strikethrough on original price

  • CSV bulk import for per-product / per-variant overrides

  • Storefront-visible or checkout-only — hide wholesale prices from public

See it working

What buyers see. What you configure.

Storefront on the left. Admin on the right. Same feature, two perspectives.

Storefront — what buyers see

Live
Wholesale Pricing — storefront view

Admin — what you configure

BTB rule
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vs. Shopify B2B native

Where this stands against native.

Shopify B2B native

Catalog-based price lists tied to Companies. Requires Company-account setup per buyer. Separate B2B storefront experience.

BTB

Tag-based pricing on your retail store, or any of 8 customer conditions including Shopify Plus B2B Companies. Per-product or per-variant overrides + CSV bulk import. Storefront tier tables, savings badges, strikethrough.

Setup

Live in 3 steps.

All configured from the BTB dashboard — no code, no theme edits for the common case.

  1. 01

    Create a Wholesale Pricing rule

    Pick discount type (percentage / fixed / volume tiers), product targeting (all / collection / specific products / tags), and a Customer Group from the centralized table — 8 conditions covering everything from a simple tag to Shopify Plus B2B Companies.

  2. 02

    Optional per-product overrides

    Add per-product or per-variant wholesale prices manually, or bulk import via CSV. The import validates first so you can fix errors before committing.

  3. 03

    Configure storefront display

    Choose storefront-visible or checkout-only, which page types to show wholesale prices on, badge styling, and tier-table styling + position. Turn on the BTB block in your theme editor to render it.

Common use cases

How merchants use Wholesale Pricing.

  • Setup

    Tag-based wholesale

    Anyone tagged "wholesale" sees 30% off retail — storefront-visible.

  • Setup

    Company-tier catalog

    Different Shopify B2B Companies get different price lists, targeted by Company ID.

  • Setup

    Loyalty-based pricing

    Customers who've spent more than $10k lifetime automatically see wholesale prices.

FAQ

Common questions

How does Wholesale Pricing actually apply?
Two layers. At checkout, BTB picks the highest-priority matching rule for each cart line and applies the discount automatically. On the storefront, BTB rewrites displayed prices live on product pages — with strikethrough on the original price, an optional savings badge, and an optional tier table — so tagged customers see their wholesale prices before they even hit the cart.
What customer conditions can I target?
Eight: all customers / any logged-in customer / customer with a specific tag / customer without a specific tag / lifetime-spend threshold / any Shopify B2B buyer / a specific Company / a specific Company Location. Tag matching is case-insensitive. Conditions live in the centralized Customer Groups table — reuse one group across many rules.
Can I import wholesale prices via CSV?
Yes. Upload a CSV with SKU or product ID, a wholesale price or percentage off, and an optional customer group. The import validates first so you can fix errors before committing. Your last 5 imports stay in the import history for reference.
Storefront-visible vs checkout-only — what's the difference?
Storefront-visible (default) shows wholesale prices live on product pages with a strikethrough on the original price, a savings badge, and an optional tier table. Checkout-only hides the discount on the storefront — buyers see retail prices on PDPs, and the wholesale discount kicks in at the cart / checkout stage. Pick checkout-only when you don't want anonymous visitors seeing your wholesale prices.
Does this work on every Shopify plan?
Yes. BTB works on Basic, Grow, Advanced, and Plus — the same underlying platform BTB is built on.
Do I need Shopify B2B Companies to use this?
No. BTB targets customers by tag on the regular Shopify storefront — no Companies, no separate B2B checkout. If you also use Shopify B2B, BTB layers on top.
Which BTB plan includes Wholesale Pricing?
Wholesale Pricing ships on the Growth plan ($8.99 / mo). Both plans include a 7-day free trial.

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