Why BTB exists
In April 2026 Shopify rolled native B2B onto every plan — Basic, Grow, Advanced, and Plus. That's a great change for the ecosystem. It also means the "no Shopify Plus required" pitch is dead.
BTB earns its place differently: depth on the rules Shopify B2B ships thinly, and coverage on the workflows Shopify B2B doesn't ship at all. Quote requests on the storefront. Quick order forms. Store gating. Cart-level limits. MOQ rules that target customer tags without forcing every buyer into a Company account.
What we believe
- Storefront-first. Wholesale rules should work on your existing retail storefront. Most merchants don't need a separate B2B-only experience.
- Tag-based targeting beats Company accounts for 80% of wholesale workflows. Faster setup, lower overhead.
- Don't compete with Shopify on its turf. Net 30/60 terms, ACH, vaulted cards — that's Shopify's job. We layer on top.
- Honest pricing. Two plans, both with a 7-day free trial. Growth for the core toolkit, Advanced for the workflows Shopify B2B doesn't ship.
The studio
BTB App Studio is a small team building wholesale tooling full-time. We ship updates continuously, respond to support requests directly (not via tickets), and weigh every feature against this question: does this help a Shopify merchant sell to wholesale buyers without rebuilding their storefront?
Reach us at hello@btbwholesale.com or via the Shopify App Store listing.