Wholesale Gorilla vs. BTB Wholesale.

Short answer: Wholesale Gorilla and BTB both run wholesale pricing on your existing Shopify store for logged-in, approved buyers. Gorilla is the better fit if you need a wholesale sign-up form or net terms from the same app. BTB is the better fit if you need a request-a-quote form, want a quick order form, MOQs and volume discounts on the entry plan, and want to pay less. BTB starts at $8.99/mo; Gorilla starts at $34.95/mo (as of September 2026).

What Wholesale Gorilla is

Wholesale Gorilla has been on the Shopify App Store since 2018 and has 4.8 stars from 317 reviews. Approved customers log in and see their wholesale rates on your normal store. Its listing highlights custom pricing, sign-up automation, net terms, shipping rules and hands-on support.

Pricing side by side

As of September 2026, from each app’s Shopify App Store listing:

Feature comparison, plan by plan

“Not listed” means the feature isn’t in Gorilla’s App Store plan list.

Where Wholesale Gorilla is the better choice

• You onboard buyers through an application form. Gorilla includes a registration form from its Lite plan, and approved customers log in to see wholesale rates. BTB doesn’t have one.
• You want net terms inside your wholesale app. Gorilla lists net terms from Advanced. BTB doesn’t do payment terms.
• You need to hide specific products from retail shoppers. Gorilla lists product hiding and product-lock rules. BTB’s Store Lock hides prices and Add to Cart, not products.
• Track record. Gorilla has been listed since 2018 and has 317 reviews. BTB launched in August 2025.

Where BTB is the better choice

• Cost for the same core job. Wholesale pricing, volume tiers, a quick order form, MOQs and order limits cost $8.99/mo on BTB Growth. On Gorilla, the quick order form and order limits are on the $69.95 plan and volume discounts are on the $149.95 plan.
• Request a quote. BTB’s Quote Form gives buyers a 3-step storefront wizard and gives you an admin inbox with a pending → reviewed → quoted → accepted workflow.
• Minimums that hold everywhere. BTB’s product and vendor MOQs are enforced on product, collection, search, cart and quick-view pages, and Order Limits cover cart-wide quantity and order value.
• Checkout rules. BTB’s Payment Rules hide, rename or reorder payment methods by customer tag or cart, alongside Shipping Rules.

Switching from Wholesale Gorilla to BTB

1. Install BTB and start the 7-day trial. Leave Gorilla running.
2. Keep your existing wholesale customer tags. Create BTB Wholesale Pricing rules that target the same tags, or import per-product prices by CSV.
3. Recreate minimums with MOQ and Order Limits, and add the Quick Order Form block to a page.
4. Log in as a tagged test customer and check prices, minimums and checkout.
5. Turn off Gorilla’s price rules, then uninstall it. If you used Gorilla for net terms, set them up in native Shopify B2B first.

Comparing more options? See the best Shopify wholesale apps roundup, or how native B2B fits in: Shopify B2B without Plus.