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Comparison · vs. Wholesale Gorilla

Wholesale Gorilla vs. BTB Wholesale.

Looking for a Wholesale Gorilla alternative? Both apps put wholesale pricing on your existing Shopify store. Gorilla adds sign-up and net terms. BTB adds a quote form and starts at $8.99/mo instead of $34.95/mo. Here's the plan-by-plan comparison.

Updated September 29, 2026

Short answer: Wholesale Gorilla and BTB both run wholesale pricing on your existing Shopify store for logged-in, approved buyers. Gorilla is the better fit if you need a wholesale sign-up form or net terms from the same app. BTB is the better fit if you need a request-a-quote form, want a quick order form, MOQs and volume discounts on the entry plan, and want to pay less. BTB starts at $8.99/mo; Gorilla starts at $34.95/mo (as of September 2026).

What Wholesale Gorilla is

Wholesale Gorilla has been on the Shopify App Store since 2018 and has 4.8 stars from 317 reviews. Approved customers log in and see their wholesale rates on your normal store. Its listing highlights custom pricing, sign-up automation, net terms, shipping rules and hands-on support.

Pricing side by side

As of September 2026, from each app’s Shopify App Store listing:

Wholesale GorillaBTB
Entry planLite, $34.95/moGrowth, $8.99/mo
Middle planAdvanced, $69.95/moAdvanced, $29/mo
Top planPremium, $149.95/mon/a (Advanced includes every feature)
Free trial21 days7 days

Feature comparison, plan by plan

FeatureWholesale GorillaBTB
Wholesale price rules and customer groupsLite: unlimited price rules and price groupsGrowth: Wholesale Pricing by tag or 7 other conditions, per-variant prices, CSV import, storefront tier tables
CSV price uploadAdvancedGrowth
Volume discountsPremiumGrowth: B2B Discounts with volume tiers
Quick order formAdvancedGrowth: Quick Order Form
Order limits / minimumsAdvancedGrowth: MOQ and product / collection order limits. Advanced: vendor and variant limits
Discount codesAdvancedAdvanced: Wholesale Discount Codes
Wholesale shipping rulesAdvancedAdvanced: Shipping Rules
Store / page locksPremiumAdvanced: Store Lock & Hide Pricing
Request a quoteNot listedAdvanced: Quote Form with admin inbox
Hide productsAdvancedNot offered
Registration / sign-up formLite (basic), Premium (customizable)Not offered
Net terms / payment termsAdvanced (net terms), Premium (payment terms)Not offered. Use native Shopify B2B
Manual ordersLiteNot offered
App Store rating4.8 (317 reviews)5.0 (2 reviews)

“Not listed” means the feature isn’t in Gorilla’s App Store plan list.

Where Wholesale Gorilla is the better choice

  • You onboard buyers through an application form. Gorilla includes a registration form from its Lite plan, and approved customers log in to see wholesale rates. BTB doesn’t have one.
  • You want net terms inside your wholesale app. Gorilla lists net terms from Advanced. BTB doesn’t do payment terms.
  • You need to hide specific products from retail shoppers. Gorilla lists product hiding and product-lock rules. BTB’s Store Lock hides prices and Add to Cart, not products.
  • Track record. Gorilla has been listed since 2018 and has 317 reviews. BTB launched in August 2025.

Where BTB is the better choice

  • Cost for the same core job. Wholesale pricing, volume tiers, a quick order form, MOQs and order limits cost $8.99/mo on BTB Growth. On Gorilla, the quick order form and order limits are on the $69.95 plan and volume discounts are on the $149.95 plan.
  • Request a quote. BTB’s Quote Form gives buyers a 3-step storefront wizard and gives you an admin inbox with a pending → reviewed → quoted → accepted workflow.
  • Minimums that hold everywhere. BTB’s product and vendor MOQs are enforced on product, collection, search, cart and quick-view pages, and Order Limits cover cart-wide quantity and order value.
  • Checkout rules. BTB’s Payment Rules hide, rename or reorder payment methods by customer tag or cart, alongside Shipping Rules.

Switching from Wholesale Gorilla to BTB

  1. Install BTB and start the 7-day trial. Leave Gorilla running.
  2. Keep your existing wholesale customer tags. Create BTB Wholesale Pricing rules that target the same tags, or import per-product prices by CSV.
  3. Recreate minimums with MOQ and Order Limits, and add the Quick Order Form block to a page.
  4. Log in as a tagged test customer and check prices, minimums and checkout.
  5. Turn off Gorilla’s price rules, then uninstall it. If you used Gorilla for net terms, set them up in native Shopify B2B first.

Comparing more options? See the best Shopify wholesale apps roundup, or how native B2B fits in: Shopify B2B without Plus.

Pricing

Two plans. 7-day free trial on both.

Growth covers the core wholesale toolkit. Advanced adds the workflows Shopify B2B doesn't ship.

  • Growth

    $8.99 / mo

    Quick Order Form, Wholesale Pricing, B2B Discounts, MOQ, Product / Collection order limits. Live chat + email support.

    7-day free trial · save on annual

  • Advanced

    Most popular
    $29 / mo

    Everything in Growth + Quote Form, Store Lock, Wholesale Discount Codes, Vendor / Variant limits, Payment / Shipping Rules. Priority support.

    7-day free trial · save on annual

FAQ

Wholesale Gorilla vs. BTB — common questions

What is a good Wholesale Gorilla alternative?
It depends on which Gorilla features you use. If you mainly need wholesale pricing, volume discounts, a quick order form, order limits and price locking, BTB covers those for $8.99 to $29 per month. If you rely on Gorilla's wholesale sign-up form or net terms, look at apps that list those, such as SparkLayer, BSS B2B or Wholesale Helper's pricing app, or pair BTB with native Shopify B2B for net terms.
How much does Wholesale Gorilla cost?
As of September 2026, Wholesale Gorilla's Shopify App Store listing shows three plans: Lite at $34.95/month, Advanced at $69.95/month and Premium at $149.95/month, each with a 21-day free trial.
Does BTB have a wholesale registration form like Wholesale Gorilla?
No. BTB doesn't include a registration form or an approval workflow. Customers become wholesale buyers when you tag them (or match another condition, such as lifetime spend). If an application form is central to how you onboard buyers, Wholesale Gorilla is the better fit for that part.
Does BTB offer net terms?
No. Wholesale Gorilla lists net terms on its Advanced plan and payment terms on Premium. BTB doesn't offer payment terms. Since April 2026 native Shopify B2B includes net terms on Basic and up, and you can run it alongside BTB.
Can I switch from Wholesale Gorilla to BTB without downtime?
Yes, if you run both during the trial. Install BTB, recreate your pricing rules for the same customer tags, test with a tagged test customer, then turn off Gorilla's rules and uninstall it. Don't run both apps' price rules on the same customers at once, or buyers could see two sets of discounts.

· Get started

Wholesale pricing, MOQs and a quick order page from $8.99/mo.

Try BTB next to your current setup with a 7-day free trial. Rules target customer tags, so there's nothing to migrate into Company records.

  • 7-day free trial
  • No credit card
  • Cancel anytime