Comparison · vs. Wholesale Gorilla
Wholesale Gorilla vs. BTB Wholesale.
Looking for a Wholesale Gorilla alternative? Both apps put wholesale pricing on your existing Shopify store. Gorilla adds sign-up and net terms. BTB adds a quote form and starts at $8.99/mo instead of $34.95/mo. Here's the plan-by-plan comparison.
Updated September 29, 2026
Short answer: Wholesale Gorilla and BTB both run wholesale pricing on your existing Shopify store for logged-in, approved buyers. Gorilla is the better fit if you need a wholesale sign-up form or net terms from the same app. BTB is the better fit if you need a request-a-quote form, want a quick order form, MOQs and volume discounts on the entry plan, and want to pay less. BTB starts at $8.99/mo; Gorilla starts at $34.95/mo (as of September 2026).
What Wholesale Gorilla is
Wholesale Gorilla has been on the Shopify App Store since 2018 and has 4.8 stars from 317 reviews. Approved customers log in and see their wholesale rates on your normal store. Its listing highlights custom pricing, sign-up automation, net terms, shipping rules and hands-on support.
Pricing side by side
As of September 2026, from each app’s Shopify App Store listing:
| Wholesale Gorilla | BTB | |
|---|---|---|
| Entry plan | Lite, $34.95/mo | Growth, $8.99/mo |
| Middle plan | Advanced, $69.95/mo | Advanced, $29/mo |
| Top plan | Premium, $149.95/mo | n/a (Advanced includes every feature) |
| Free trial | 21 days | 7 days |
Feature comparison, plan by plan
| Feature | Wholesale Gorilla | BTB |
|---|---|---|
| Wholesale price rules and customer groups | Lite: unlimited price rules and price groups | Growth: Wholesale Pricing by tag or 7 other conditions, per-variant prices, CSV import, storefront tier tables |
| CSV price upload | Advanced | Growth |
| Volume discounts | Premium | Growth: B2B Discounts with volume tiers |
| Quick order form | Advanced | Growth: Quick Order Form |
| Order limits / minimums | Advanced | Growth: MOQ and product / collection order limits. Advanced: vendor and variant limits |
| Discount codes | Advanced | Advanced: Wholesale Discount Codes |
| Wholesale shipping rules | Advanced | Advanced: Shipping Rules |
| Store / page locks | Premium | Advanced: Store Lock & Hide Pricing |
| Request a quote | Not listed | Advanced: Quote Form with admin inbox |
| Hide products | Advanced | Not offered |
| Registration / sign-up form | Lite (basic), Premium (customizable) | Not offered |
| Net terms / payment terms | Advanced (net terms), Premium (payment terms) | Not offered. Use native Shopify B2B |
| Manual orders | Lite | Not offered |
| App Store rating | 4.8 (317 reviews) | 5.0 (2 reviews) |
“Not listed” means the feature isn’t in Gorilla’s App Store plan list.
Where Wholesale Gorilla is the better choice
- You onboard buyers through an application form. Gorilla includes a registration form from its Lite plan, and approved customers log in to see wholesale rates. BTB doesn’t have one.
- You want net terms inside your wholesale app. Gorilla lists net terms from Advanced. BTB doesn’t do payment terms.
- You need to hide specific products from retail shoppers. Gorilla lists product hiding and product-lock rules. BTB’s Store Lock hides prices and Add to Cart, not products.
- Track record. Gorilla has been listed since 2018 and has 317 reviews. BTB launched in August 2025.
Where BTB is the better choice
- Cost for the same core job. Wholesale pricing, volume tiers, a quick order form, MOQs and order limits cost $8.99/mo on BTB Growth. On Gorilla, the quick order form and order limits are on the $69.95 plan and volume discounts are on the $149.95 plan.
- Request a quote. BTB’s Quote Form gives buyers a 3-step storefront wizard and gives you an admin inbox with a pending → reviewed → quoted → accepted workflow.
- Minimums that hold everywhere. BTB’s product and vendor MOQs are enforced on product, collection, search, cart and quick-view pages, and Order Limits cover cart-wide quantity and order value.
- Checkout rules. BTB’s Payment Rules hide, rename or reorder payment methods by customer tag or cart, alongside Shipping Rules.
Switching from Wholesale Gorilla to BTB
- Install BTB and start the 7-day trial. Leave Gorilla running.
- Keep your existing wholesale customer tags. Create BTB Wholesale Pricing rules that target the same tags, or import per-product prices by CSV.
- Recreate minimums with MOQ and Order Limits, and add the Quick Order Form block to a page.
- Log in as a tagged test customer and check prices, minimums and checkout.
- Turn off Gorilla’s price rules, then uninstall it. If you used Gorilla for net terms, set them up in native Shopify B2B first.
Comparing more options? See the best Shopify wholesale apps roundup, or how native B2B fits in: Shopify B2B without Plus.
Pricing
Two plans. 7-day free trial on both.
Growth covers the core wholesale toolkit. Advanced adds the workflows Shopify B2B doesn't ship.
-
Growth
$8.99 / moQuick Order Form, Wholesale Pricing, B2B Discounts, MOQ, Product / Collection order limits. Live chat + email support.
7-day free trial · save on annual
-
Advanced
Most popular$29 / moEverything in Growth + Quote Form, Store Lock, Wholesale Discount Codes, Vendor / Variant limits, Payment / Shipping Rules. Priority support.
7-day free trial · save on annual
FAQ
Wholesale Gorilla vs. BTB — common questions
What is a good Wholesale Gorilla alternative?
How much does Wholesale Gorilla cost?
Does BTB have a wholesale registration form like Wholesale Gorilla?
Does BTB offer net terms?
Can I switch from Wholesale Gorilla to BTB without downtime?
· Get started
Wholesale pricing, MOQs and a quick order page from $8.99/mo.
Try BTB next to your current setup with a 7-day free trial. Rules target customer tags, so there's nothing to migrate into Company records.
- 7-day free trial
- No credit card
- Cancel anytime