When a customer is tagged wholesale
then take 30% off everything and sell Arabica 1kg at $18.00
Tier table and strikethrough on product pages
Comparison · vs. Shopify B2B
Shopify B2B vs. BTB Wholesale.
Shopify B2B is now on every plan. It still doesn't ship a storefront quote form, a multi-product quick order page, store lock, or cart-level order limits — and it still needs a Company record per buyer. Here's exactly what's missing and where BTB adds it.
Updated September 25, 2026
What it looks like in BTB
Since April 2026, native Shopify B2B is included on every plan, not just Plus. It covers company profiles, up to 3 catalogs, quantity rules, volume discounts, net terms, vaulted cards and ACH. Two gaps remain. Every wholesale buyer needs a Company record before B2B pricing applies. And five storefront workflows aren’t shipped on any plan. BTB fills both gaps on your existing retail storefront, with or without Shopify B2B turned on.
What Shopify B2B covers now
Company profiles, catalogs, quantity rules, volume discounts and net terms used to be Plus-only. Now they’re on Basic, Grow and Advanced too. Plus keeps one advantage: unlimited B2B catalogs instead of 3. Shopify says merchants who turn B2B on see up to 33% more self-serve orders and up to 20% higher reorder frequency.
Setup: Company records vs. customer tags
Shopify B2B pricing applies only after you create a Company record for the buyer and assign it a catalog. BTB’s wholesale pricing skips that step. Tag a customer “wholesale”, or match any of 8 conditions such as spend, login state or Shopify B2B Company, and the rule applies right away. Already using Companies? BTB can target them too.
Depth: rules by customer, not by catalog
Native quantity rules and volume discounts are scoped to a catalog. To give two wholesale segments different minimums or discount tiers, you need two catalogs, and non-Plus plans cap you at 3.
BTB’s MOQ and B2B Discounts target by tag or lifetime spend, with no catalog required. Product- and vendor-level minimums enforce on product, collection, search, cart and quick-view pages.
Five workflows Shopify B2B doesn’t ship
| Workflow | Shopify B2B | BTB |
|---|---|---|
| Quote Form | Not shipped | Storefront request-a-quote wizard with an admin inbox and status tracking |
| Quick Order Form | One product’s variants at a time | Multi-product search-and-add page for 50-SKU carts |
| Store Lock & Hide Pricing | Not shipped | Hide prices or add-to-cart; unlock by login or passcode |
| Order Limits | Per-product rules only | Cart quantity, cart amount, per-product and per-collection limits |
| Wholesale Discount Codes | No customer-tag condition | Codes gated by tag or spend, with volume tiers |
Without Shopify Plus, the usual workaround is three separate apps: one for pricing, one for locking and one for order forms. BTB puts all 10 features in one install, on Growth and Advanced plans with a 7-day free trial.
When to use which
- Shopify B2B alone: you need net terms, ACH, vaulted cards or Company-level account structure. BTB doesn’t do those.
- Both: you use Companies and also want tag-based rules or any of the five workflows above.
- BTB alone: you want wholesale pricing and ordering on your retail store without setting up Company accounts.
Vs Shopify B2B native
Same store. Two very different toolkits.
Shopify rolled B2B to every plan in April 2026. Here's the split — what native ships versus what BTB adds and deepens.
Native
Shopify B2B
Doesn't ship
- Quote Form (Request a Quote)
- Quick Order Form
- Store Lock / Hide Pricing
- Cart-level order limits
- B2B-tuned wholesale codes
Ships, but thin
- Wholesale Pricing Catalog + Companies
- MOQ Product-only
- B2B Discounts Catalog-tied
- Shipping Rules Zone-based only
- Payment Rules Requires writing code
Added by BTB
BTB
Ships in BTB
- Quote Form (Request a Quote)
- Quick Order Form
- Store Lock / Hide Pricing
- Cart-level order limits
- B2B-tuned wholesale codes
BTB goes deeper
- Wholesale Pricing Tag-based or Companies
- MOQ Vendor + product + variant
- B2B Discounts % + volume tiers + mixed
- Shipping Rules UI-driven conditions + hide
- Payment Rules UI-driven conditions + hide
Pricing
Two plans. 7-day free trial on both.
Growth covers the core wholesale toolkit. Advanced adds the workflows Shopify B2B doesn't ship.
-
Growth
$8.99 / moQuick Order Form, Wholesale Pricing, B2B Discounts, MOQ, Product / Collection order limits. Live chat + email support.
7-day free trial · save on annual
-
Advanced
Most popular$29 / moEverything in Growth + Quote Form, Store Lock, Wholesale Discount Codes, Vendor / Variant limits, Payment / Shipping Rules. Priority support.
7-day free trial · save on annual
FAQ
Shopify B2B vs. BTB — common questions
Does BTB replace Shopify B2B?
No — and that's not the pitch. BTB complements Shopify B2B for merchants who already use it, and substitutes for merchants who don't want the Company-account setup overhead. If you need net payment terms, ACH, vaulted cards, or Company/PO-grade account structure, native Shopify B2B has that covered — BTB doesn't attempt it.
Do I need Company accounts to use BTB?
No. BTB targets buyers by customer tag — or seven other conditions, including lifetime spend and Shopify B2B Company — on your existing retail storefront. There's no Company record to create and no separate B2B checkout to configure before pricing applies.
Can I use BTB with Shopify B2B at the same time?
Yes. BTB works alongside Shopify B2B. Keep native catalogs, quantity rules, and Company accounts for the buyers who need them, and layer BTB's Quote Form, Quick Order Form, Store Lock, Order Limits, and Wholesale Discount Codes on top for everyone else.
What does Shopify B2B still do that BTB doesn't?
Net payment terms, ACH payments (US), and vaulted credit cards are native to Shopify B2B on every plan, and Company records give you PO-grade account structure. BTB doesn't touch any of that — for payment terms and Company/PO structure, use native Shopify B2B.
What's the B2B catalog limit on non-Plus Shopify plans?
Up to 3 active B2B catalogs on Basic, Grow, and Advanced. Plus keeps unlimited catalogs. BTB's customer-tag targeting doesn't route through a catalog at all, so it isn't affected by that cap.
Which BTB features does Shopify B2B not ship at any plan?
Storefront Quote Form (RFQ), a multi-product Quick Order Form, Store Lock & Hide Pricing, cart-level Order Limits, and B2B-tuned Wholesale Discount Codes. None of these ship natively on Basic, Grow, Advanced, or Plus. (Shopify's native Quick order list covers one product's variants at a time.)
Get started
Add what Shopify B2B doesn't ship.
Install BTB alongside Shopify B2B, or run it on its own. 7-day free trial, no Company setup required.
- 7-day free trial
- No credit card
- Cancel anytime